Buy services from tix4cause, give to Naperville charity
by Angela Bender
February 9, 2011
This Valentine’s Day The Heart of the City is providing a way to doubly impress sweethearts all over town. Purchase a gift from almost two-dozen Naperville businesses through tix4cause, and a contribution will be made to a charitable endeavor in the area.
At www.tix4cause.com people are invited to purchase experiences contributed by Naperville businesses. The experiences range from dinner certificates to a day of beauty. One-hundred percent of the proceeds from each purchase will benefit a not-for-profit organization that the business has designated. Veronica Porter, director of business development for tix4cause, said they hope the idea of turning Valentine’s purchases into a cash donation for not-for-profit organizations will be appealing to both businesses and patrons.
“If you’re going to spend $50 for dinner for a loved one for Valentine’s Day, wouldn’t that be great to have the $50 go to a nonprofit,” Porter said. “Share the love.”
For example, Naperville retailer Benefit Cosmetics Boutique has decided to contribute a beauty bash. For $150, friends will be treated to an after-hours private party. Wine and light appetizers will be served while beauty artists shape brows and apply makeup to the guests. The entire $150 will go directly to Naperville’s SS Peter and Paul Catholic School, which was chosen by manager Melissa Chappel as their beneficiary because she attends the church and loves what they do.
“It’s a neat way to give back and let people know about us too and what we’re about,” Chappel said.
Tom Lawler, manager at Charles Ifergan salon, also sees The Heart of the City campaign as a way to build their business while being charitable at the same time. Ifergan is contributing the Ifergan salon experience, which will include a haircut, blow dry and style with full makeup. The $75 purchase price will go directly to ADOPT Pet Shelter.
“Someone who participates in something like this attracts a great clientèle to our salon also,” Lawler said.
Lawler also appreciates that, instead of being asked to donate to a specific charity, tix4cause gave him a list of beneficiaries where Ifergan could have the money donated. He was then able to choose one he felt passionate about. So, whether someone wants to help animals, the military or children, Naperville businesses are able to donate to the causes they care about while patrons enjoy their products and services.
“I’m a dog lover,” Lawler said. “A lot of the technicians in my salon are dog owners and animal lovers so (donating to ADOPT) seemed like a perfect fit.”
According to Casey Dulny, sales and events manager at BlackFinn American Saloon, the company is always looking for opportunities to give back. They have chosen to contribute a $50 evening of fun, food and dining to benefit Our Children’s Homestead, which has a location in Naperville and is devoted to providing uniquely challenged orphans and foster children with quality services, staff and families.
“Our Children’s Homestead is a great organization for BlackFinn to get involved with because of the positive impact they are having on the lives of young people in the area,” Dulny said. “We were eager to help them out in any way possible.”
In addition, First Community Bank Naperville and Naperville Bank & Trust also are sponsoring some of the “experiences.” For example, First Community Bank is sponsoring a $50 certificate for dinner at Jimmy’s Grill with all the money going to the Naperville Area Humane Society. This swap of service allows even more Naperville businesses to participate.
“Because we are from Naperville, we want Naperville to be the spotlight, and everyone in Naperville to benefit and feel good that when they’re going out they’re also helping someone else,” Porter said.
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